Building the Future
with Blockchain & AI

From a professional musician to a highly objective blockchain advisor, essayist, and trader featured in The Wall Street Journal.

180K
Readers at peak
1M+
NFTs facilitated
Top 4%
of Crypto X accounts
CryptoKelly, pixel art logo
180K
Magic Eden Readers
1M+
NFTs via Webump
5.7M
SEI to Creators
Top 4%
Crypto X Accounts

Five Years Inside Blockchain

Five years embedded in blockchain, not as an observer, but as a builder, educator, and community member. Based in Istanbul, working across multichain ecosystems, with a ground level perspective that most marketing agencies simply can't replicate.

My approach blends big picture strategy with builder ethos. I don't hype for the sake of hype. I write about what I believe, educate people who deserve better than jargon, and build relationships that outlast market cycles.

Living in the MENA region, married into a Syrian family, with real friendships built across communities whose lives look nothing like mine, that context shapes how I see blockchain and the people it can actually serve.

"
I've watched communities form around assets that had no business surviving, and the ones that do always have the same thing in common. People who treat ownership as identity, not investment.
CryptoKelly, 2026
What I Do

Skills & Expertise

✍️

Content Creation

Daily updates, weekly write ups, and creative insights that blend deep builder ethos with a direct critique of hype.

X, Discord, Medium
🎤

Public Speaking

Conference panels, X Spaces, Discord AMAs. From art galleries to state sponsored blockchain expos in Istanbul.

IRL, Digital
📊

Market Analysis

Deep research across Solana, Ethereum, and Bitcoin. NFTs, DeFi dApps, and the macro narrative that moves markets.

SOL, ETH, BTC
🤝

Partnerships & GTM

Recruiting partners, vetting deals, and adapting go to market strategies to volatile market conditions in real time.

Business Dev
🌍

Community Building

IRL onboarding events in Istanbul, Discord server management, and community growth across multichain ecosystems.

Discord, IRL
🎓

Blockchain Education

Breaking down complex blockchain concepts for non technical audiences, new users, non native speakers, and beyond.

Onboarding

Selected Work

01
Public Speaking

Blockchain Expo, Keynote

Panelist at one of the first state sponsored crypto conferences in the world. Speaking on NFTs, the collector's perspective, and what blockchain means for emerging markets.

Watch ↗
02
Content, Market Analysis

Magic Eden Alpha Channel

Built the #2 channel on Magic Eden Discord to 180,000 readers. Sample: "The royalty debate isn't about money, it's about whether creators can build businesses on chain at all."

Read Sample ↗
03
Copywriting, Long Form

Solana Global Focus, Medium

Long form market analysis and blockchain narrative published on Medium, exploring Solana's global network and what it means for builders outside Silicon Valley.

Read Article ↗
04
Video, Event Coverage

Video & Music Content

Original video and music content for event coverage, brand campaigns, and community storytelling, produced and distributed across X and blockchain platforms.

View on X ↗
05
Community, IRL

Divergents, Sui Istanbul

Co founded and produces content for IRL blockchain onboarding events at creative venues around Istanbul, building real world community directly on Sui.

View Coverage ↗
06
GTM, DeFi

Sei Ecosystem, 404 Day Recap

Represented Webump as a panelist at the Sei 404 Day event during NFT NYC 2024, speaking on CW404 token standards and the future of the technology.

View Thread ↗
Track Record

Where I've Worked

Magic Eden
Alpha Channel Author
Apr 2022 to Nov 2024
Wrote weekly reports on the NFT and crypto market with a unique creative lens. Grew the audience to 180,000, the second highest viewed channel on the Magic Eden Discord with over 1,000 daily visits.
2nd most viewed channel on the entire Discord
NFTMarket AnalysisContentDiscord
Webump
Marketing Lead
Dec 2023 to Jan 2025
Represented the company in 50+ X Spaces. Facilitated 1 million NFTs minted across 1,800 collections and paid out over 5.7M SEI to creators via royalties. Panelist at NFT NYC 2024.
Panelist, Sei 404 Day @ NFT NYC 2024
SeiGTMNFT NYC 2024Partnerships
DeCalls
Head of Partnerships
Jul to Dec 2023
During one of crypto's deepest bear markets, contributed to a platform relaunch that generated 13,000 SOL in volume within 5 months, while building a weekly X analysis series and ranking in the top 4% of Crypto X accounts.
13K SOL volume, bear market turnaround
SolanaDeFiAlpha
Divergents
Co Founder
Feb 2025 to Present
Hosting IRL blockchain education events in Istanbul, direct wallet and app activation that builds hardcore users who integrate blockchain into daily life. Co hosting the Built Different X Space series with BuilderMare, anchored by Istanbul Blockchain Week 2026.
IRL onboarding events, Built Different X Space series
SuiIRLCommunityX SpacesVideo
NFT Savvy
Co Founder
Jan 2022 to Active Archive
Built a sci fi themed educational research platform in Notion, designed for non technical and non native English speakers. Manages a co investment retail fund in NFTs and crypto.
Sci fi blockchain education for newcomers
EducationNotionFund Mgmt

What People Say

"

Thank you for writing the Alpha Channel.

ME
Zhuoxun Yin
Co Founder & COO, Magic Eden
"

CryptoKelly is the best speaker I have ever met, like a New York politician.

LX
Lexxa
Co Founder, Webump

Let's build
something real

Taking on protocol side community and marketing roles, Head of Marketing and CMO opportunities, contract and advisory work, and GTM partnerships. Based in Istanbul with ground level MENA regional knowledge.